UNIQLO

UX/UI • Motion • Product Design

High-touch moments in a hands-off world

Year

2023

Credits

Challenge
UNIQLO wanted its Hudson Yards flagship to embody “LifeWear” — minimal, seamless, and functional. But the team faced a paradox: how do you make the in-store experience more human without breaking its low-touch charm?

Insight
Customers didn’t want more assistance — they wanted smart assistance. Design needed to anticipate friction, not interrupt it.

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Vision & Execution

Design
We designed an ecosystem of digital touchpoints that bridged customers, associates, and store systems:

AR Wayfinding + Virtual Try-On to navigate, scan, and explore products interactively
In-app Check-In for pickup and returns
FitRoom Assistant for real-time size requests
Sales Associate app integration to sync help requests and context instantly

Each touchpoint was tested for speed, clarity, and emotional tone — maintaining the calm, no-pressure feeling UNIQLO is known for.

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Impact

Reduced average pickup time by 40%
Boosted in-store AR engagement by 65%
Piloted as the model for future flagship rollouts

Reflection
Technology became invisible — a silent partner to the shopping flow. The best interactions were the ones you barely noticed.

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UNIQLO

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